Your Business Competition Isn't Competition At All - Business 101

Many of us who have their own business or company are always trying to think of ways we can get our name out there and get more clients. We sometimes feel a little threatened when we encounter someone who does the same type of work that we do. Our natural instinct is to find out what they are all about and figure out the things we do better, we’d like to think that no one does what we do but we all know that is far from the truth. 

In my many years of being the construction industry I have worked very hard to build my portfolio and set of skills. At New Earth we are particularly passionate about building and repurposing furniture. We have a saw mill on location in which we build all sorts of things like: tables, armoires, closets - you name it and we do it! That however doesn’t mean we have mastered all every single building skill there is out there. We all have our strengths and weaknesses and as a successful business we realized very quickly that we weren’t perfect. 

Our competition may have a better set of skills with certain things in which we may not as experienced or don’t have the tools to do. In our many years in business we’ve realized that some people perform better than we do in certain areas and that we can a lot of the times offer something that someone else can’t. We’ve built a network of business in which we relay work when we are not able to take it on ourselves. This keeps the integrity of our business and instead of helping us build enemies we build a friendly network of contractors that refer business back to us. Think of it as free advertisement and a way for people to talk about you through word of mouth in a positive light. 

Instead of shying away talking to other businesses because you think they pose a direct threat to you, think of them in a positive way and how you can help each other out. If a customer comes to me, I can’t perform the job and know of someone that can but don’t let them know, we all lose. 

Next time you talk to a business that lives in the same industry as you are, embrace them and ask them ways that you can help each other out.  

For more tips and tricks for all your home needs visit:
NewEarthVA.com

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